Product Operating Playbook

Our Ethos

A great product doesn’t just work, it helps someone move forward, with less friction, more clarity, and deeper trust. Our craft is not just engineering; it’s enabling progress.

Our Practice

We build for people who are trying to make progress, not for ourselves. We use Personas to stay human, and Jobs-To-Be-Done (JTBD) to stay purposeful.

The Content

A lite-weight product operating model that explains how product decisions are made using personas and Jobs-to-Be-Done so engineering always knows the why behind the work.

📄️ Getting Started

How to get started with your own Product Operating Model

📄️ Product Speak

Educational series on “putting product at the center”

📄️ Example Persona

Example product personas (and template)

📄️ Example Jobs-To-Be-Done

Example Jobs-To-Be-Done artifacts (and templates)

📄️ Example Discovery Cycle

Example Discovery Cycle artifacts (and template)

📄️ Example Issue Forms

Example Discovery & Feature Form Templates