Jobs-To-Be-Done Canvas
| Component | Description |
|---|---|
| Job Statement (Core JTBD) | When the noise of the day gets too loud and I need a moment to step back, I want to be met with the lyrics to a song that speaks to where I am right now, so I can find a moment of clarity, reflect, and carry on. |
| Functional Jobs | • Be served a full song's lyrics on arrival — no searching, no setup • Browse or filter by mood, theme, or artist when needed • Mark songs whose lyrics resonate and return to them easily • Add new songs to the collection without friction • Read a full set of lyrics in a clean, distraction-free environment |
| Emotional Jobs | • Feel grounded when overwhelmed • Feel less alone in difficult moments • Begin the day from intention, not noise • Be reminded of who you are when you have forgotten |
| Social Jobs | • Share the lyrics to a song with someone who needs it, simply and without ceremony • Build a collection that reflects something worth leaving behind |
| Pain Points / Struggling Moments | • The song collection is static — a bull-clipped pile that doesn't travel well • Finding the right song in a hard moment takes effort you don't have • No way to stumble across something serendipitously • The reflection ritual has no dedicated space — it gets crowded out • Adding new songs is manual, so the collection stops growing |
| Desired Outcomes | • A song whose lyrics feel relevant, not random • A moment of quiet that takes seconds to reach • A living collection that grows and changes with you • Something worth sharing when words of your own fall short |
| Success Metrics | • Returns daily without being prompted • Time-to-reflection measured in seconds • Collection grows over time • Marked / saved songs accumulate — evidence of resonance |
| Drivers | • Music as a lifelong grounding mechanism • The reflection ritual developed through 90-in-90 worth preserving • Belief that the right song at the right moment carries real weight • A dog-eared bull-clip book that deserves better |
| Constraints | • Must be frictionless — no account, no configuration, no barrier • Must work in a moment of stress — fast, quiet, simple • Curation cannot feel like work or it won't happen • Must feel personal, not algorithmic |
| Opportunity Areas | • Random daily song (lyrics) served on page load — zero clicks • Mood and theme tagging for intentional browsing • Bookmarking with a single tap • Clean, beautiful reading experience — typography first • Simple sharing (copy, image card, or link) • A growing personal archive, not a playlist |